In November 2013 it was announced that bwin.party had applied for an online gaming licence for the state of New Jersey in July, and on 8 November had been awarded a transactional waiver by the New Jersey Division of Gaming Enforcement allowing it to participate in the online gaming market in the state, prior to a full licence being granted. In October 2012, bwin announced the sale of its leading online poker network, Ongame, to Amaya Gaming Group in a deal worth up to €25 million. On the merger was approved by shareholders and then completed on 31 March 2011.

In December 2010 shareholders were sent a 478-page document with details and an outline of planned merger. The rumors of a planned Bwin and Party merger began in November 2009, but were not confirmed until a joint statement was issued 26 August 2010. Party Gaming and Bwin merged on 31 March 2011. The transaction was completed on 1 February 2016. įollowing a protracted bidding process between 888 Holdings and Entain, Bwin.Party confirmed on 4 September 2015 that it had accepted GVC's bid for £1.1 billion. The merged company was listed on the London Stock Exchange, with joint CEOs Norbert Teufelberger and Jim Ryan. The new company became the world's largest publicly traded online gaming firm in 2010, 48.4% owned by existing PartyGaming shareholders and 51.6% by bwin shareholders. Its market share has fallen since then, but it remains the third largest online poker room in the world, behind PokerStars and Full Tilt Poker. Congress, the firm was the world's largest online poker brand, based on cash game revenue and number of players.

Prior to passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the U.S. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino. The company was headquartered in Gibraltar and quoted on the London Stock Exchange. Formerly the world's largest publicly traded online gambling firm, it was best known for its online poker room PartyPoker, World Poker Tour and its sports betting brand Bwin (officially styled bwin). Bwin.Party Digital Entertainment was an online gambling company, formed by the March 2011 merger of PartyGaming plc and Bwin Interactive Entertainment AG.

NJ Party Poker instal the new